Atithidevo Bhava

The host-guest relationship in India is truly one of the most revered relationships. The unique practice of giving utmost importance and preferential treatment to the guests clearly explains the fact that why our country’s history has several notable examples of ‘Atithi Satkar.’ An integral part of the Indian culture, it says that every guest should be treated like God. No distinction should be made based on the guest’s caste, colour or creed and he/she should be showered with all love, care and affection. This unique ‘code of conduct’ laid down in the ancient Hindi scripture named ‘Taittiriya Upanishad’ upholds our culture’s values and heritage, and ensures no guest of ours feels shortchanged. Incidentally, despite high degree of cultural and geographical diversity in the country, the sentiments towards the guests stays the same throughout.

Interestingly, even after so many years has lapsed, nothing has changed. ‘Atithi Satkar’ in India retains the same meaning which it did in ancient times - treating our guests to the finest hospitality. And it starts from welcoming guests with a smile, making them ‘feel like home’ and seeing them off with pleasant memories. 

Thanks to these deeply rooted value-system, our country – India and its people never ceases to amaze foreign tourists. In all, our modern-day values of ‘Atithi Satkar’ is the glittering badge of multitudinous cultures that has been part of this great country since times immemorial. Read More